I have been around the relationship marketing business for many years, either as a by stander or a participant. I remember in the early days when I would put my friends and family’s names down on a piece of paper I was excited to share with them a new business that I thought we could work together on. The idea of working with those we are close with just made sense. I mean who wouldn’t want to share the good times with those that we know and love?
Well if you have made those phone calls, you quickly found out that there was a “Thanks but no Thanks”
Coming back at you. Your excitement quickly turned to disappointment. In fact, sometimes based on what they said and the tone In which they said it created an emotion to want to run and hide.
To set the record straight; they really aren’t attacking you or trying to steal your enthusiasm. Their reaction is based on a past experience or perhaps something that they have heard. They clearly have a different picture.
Think of this. If I give you a word like ice cream what do you see? Perhaps you see your favorite ice cream. What if you are lactose intolerant? I’m sure your picture of ice cream is something possibly unpleasant. You get my point. The word Ice cream can create different pictures and even many thoughts. If you are on a diet for example, you might think, I would love some ice cream but I can’t because it will blow my diet.
Words create pictures. If you are going to share an idea with someone, it’s important to understand that your picture is very likely different than theirs. Let’s explore this further as it relates to your promoting a product/service or business opportunity.
What you see…Work this business for 4-5 years and have a six figure residual income.
What they see… These businesses are a lot of hard work with little results.
What you see… Just share this idea with people that are looking.
What they see… I am going to have to sell and convince others.
What you see… I’m reaching out to friends and family to help them develop a secure financial future.
What they see… I am going to have to impose on my friends and family to support me.
What you see… I can work this in cracks of time and create a second income.
What they see… Just another thing to take up more time and I’m too busy to add anything else in my life.
I think you are getting the idea that what you see and what they see are very different. The key to this dilemma is first being aware of this reality.
By asking questions like “do you believe it’s possible to earn a 6 figure income with only working in cracks of time”? gives you a clearer perspective and talking point. Once you know what they are seeing, you then can begin to help change their perceptions.
What I see time and time again is that people are so quick to broadcast their ideas but the listener is not tuned into their channel. I want you to remember this concept by this example. How many times have you been searching for a radio station and the frequency is not clear. In this case you are probably too far away from the radio towers to pick up a strong signal. When we are communicating an idea, we need to realize that our frequency may not be in line with others.
So what is the lesson here?
First, understanding that your image is perhaps very different than others, gives you an understanding that it may take time for people to see what you see. This comes from repeat exposure, building trust etc. Bottom line, it may take time.
Understanding that not everyone is going to be tuned into your frequency gives you a clearer path. Your job then becomes one of searching for those that are tuned in or have similar images to the ones that you have.
In other words, it’s not selling people as much as it’s sorting through people to find those that see what you see, or are tuned to your frequency (your message.)