If you have been involved in Relationship Marketing for any period of time, you have no doubt witnessed or heard about the person who moved quickly up the ranks and is making 10,000 per month plus. The news often spreads like a cold virus and everyone is talking about it.
More often than not, these stories are used to motivate people. Personally, I think there is an underlying challenge with this. Let me explain.
I think there can be a false expectation created from these stories. I have seen too many times, new people getting discouraged when their Relationship Marketing businesses are not growing as fast. Often times it can result in them quitting. So I have to pose the question; are we setting people up only to be discouraged?
The truth needs to be told….
What we don’t hear, and is often the case, these super stars are “Influencers” and have already built a large following prior to their recent involvement in their new company. Now don’t get me wrong, that’s a great thing. This should be everyone’s goal. My point is, they have already paid the price and put in the effort of creating these solid relationships; some of them over many years. What we see is “The event”
They begin to promote a new Network Marketing company and shoot to the top within a matter of weeks or months.
Can you begin to see the challenge? I think as leaders we need to be responsible and set the proper expectations for the newer folks. This business is simple in concept, but can be frustrating at times in going through the process. And often times that process is the personal growth that needs to happen before the business will ever really take off.
We live in a society of fast everything. We have been conditioned that things should come quickly. Well, What I have come to know it that success is a “process” not “an event”. Success is built overtime.
In closing, it’s always great to hear about others achievements. And sure, you should keep shouting it from the roof tops how great your business opportunity is and how well people are doing.
Just make sure that you have the stories straight and are keeping it real.
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March 22, 2012
Direct Sales