For anyone who has been around internet marketing for any period of time, they have learned the concept of attraction marketing. The model of yesterday was to “pitch” your product or service to someone and hope that they saw enough value in it to buy.
The truth is, people don’t like to be sold to; they want to make their own decisions and purchase when they are good and ready.
So what is attraction marketing? You can certainly Google these two words and get a whole bunch of opinions. As I was writing this blog post I had this image in my mind of how it works in nature.
Many flowers have pleasant scents which can be sensed by the bee’s sensory organs. These scents usually indicate the presence of nectar and so this attracts the bees to the flower. The flower attracted the bee by having something the bee wanted.
Too many people are quick to make the sale. I see this all the time on Facebook and other social media sites. They are constantly pitching their product or service on their wall, or even worse on other people’s wall. So I have a question for you, how’s that working for you?
This next line is very important…
People buy from people they trust. So how do you get them to trust you?
This takes time. There are no short cuts to this. You need to get a dialog going with them. Get to know them, their likes their dislikes. What are their hobbies, what do they do in their spare time etc. In other words, BUILD A BRIDGE to them. Think of that flower, create something that they want. And if you can solve a problem for them, you really have given them value.
One of the best ways to do this is become an expert at something that can really help out your audience. More now than ever people are looking for answers. If you can offer great value and insight and help them with their problems or questions and do this without any thought of getting something back in return, then you will begin to build a very loyal following.
Don’t be in a hurry to monetize the people that are following you. Think of Facebook. They went on for a couple of years before they really started to try and monetize their site.
If people get a sense that you are not genuine about how you conduct yourself, then they will leave as fast as they came. Again, I see this a lot of Facebook where someone accepts a friend request. As soon as they do, the new friend is posting their product/service or opportunity all over their wall. That is a quick way to get taken off your new friends list.
If you are a blogger this is a great way to share with people what you know. Blogs can be a huge opportunity for you to attract a loyal readership. Of course good content is one of the key factors in getting people to come back time and time again. Blogging is FREE content and free is the best value you can give someone.
Over time, people will begin to trust you and see you as a valuable resource. It’s worth repeating… OVER TIME!
Those two words are what people tend to forget. It takes time to build this trust. When you learn the art of serving over selling you will begin to attract more people, and with more people comes more business.