We all have great intensions and strive to give 100% in order to move our businesses forward. It’s just that most of us spread that 100% productivity over several days… Does your 100% look something like this?
All kidding aside, how many times have you found yourself at the end of a work day and thought to yourself that you didn’t get a lot accomplished. It wasn’t that you were wasting time and being unproductive, it was probably that you were doing the wrong activities to create the results that you were after. When it comes to accomplishing our business goals, too many of us confuse activity with accomplishment. If you are a business owner or professional, I am going to assume that you can use more clients, patients, or customers. If you are in sales and have some kind of product or service, or a business opportunity that grows as you share it with others, then you need to keep reading.
Having the right marketing mind set, is being able to identify the activities that are going to create more clients, more associates, more business, and ultimately more income. A suggestion I would like to make for those that wish to increase their business and income in the next couple of months is to write these two questions down and read them often.
- Is this the most productive thing that I should be doing right now to move me closer to my business goals?
- Is what I am doing right now going to bring me more clients and make me more income?
Of course every business has activities that need to get done that don’t produce direct financial benefits; paper work for one. I am not saying that one should ignore those activities; but we often do these activities during income productive hours. The hours we should be seeing clients, running leads, and doing marketing activities. The busy work should be done in non marketing hours which are typically after the close of business when you cannot call or see someone.
Here is a common activity that can trip people up. If your business would benefit by having a blog, when do you write content for that blog? Unless you are making a living blogging, I would suggest that you do that late in the evening when there is nothing else you can do. Working on your blog is a long term marketing strategy, not something that will create instant results.
Here is another one. If your e-mail box looks like mine, don’t get caught reading and answering your e-mails during your productive business hours unless it is an e-mail that needs to get an immediate response resulting in increase business. When you are reading your e-mails, ask the two questions that I suggested above. You may find that a lot of them can wait in your responding to them.
One more example to drive the point home… Many of us have found that social media marketing is a valuable tool to meet new people and expand our business and brand. But it can be a huge waste of time if not managed correctly. This is such a big problem that I may write an article exclusively on this subject alone. Are you busy reading all the comments on your Facebook wall when you could be doing another activity that could produce a new client, another sale etc?
One thing that helped me create the results that I was seeking was to come up with a daily list of activities that needed to get done every day without compromise. This list is what has to get done before everything else. I call it my Daily priorities list (DPL)
Write out your DPL and then have it posted where you can see it at all times. This will help you stay on purpose.
If you do these simple things, I can assure you that your problem of confusing activity with accomplishment will soon be a thing of the past. Your days of wondering why it seems that your business is not growing will soon be a distant memory. You will be enjoying more business; having more clients, making more sales and enjoying more income.