Rodney Jansen

I have been meaning to give a book report for some time. I finally sat down tonight to write about a book by Seth Godin entitled “The purple cow”. This is a great read for anyone who aspires for their business to stand out. In his introduction he writes…. “This book is about the why, the what, and [...]

I have been around the relationship marketing business for many years, either as a by stander or a participant.  I remember in the early days when I would put my friends and family’s names down on a piece of paper I was excited to share with them a new business that I thought we could [...]

For anyone who has been around internet marketing for any period of time, they have learned the concept of attraction marketing. The model of yesterday was to “pitch” your product or service to someone and hope that they saw enough value in it to buy. The truth is, people don’t like to be sold to; [...]

Because I have several friends in the Relationship Marketing  community, I am writing this post  for you! This first post is going to be the beginning of a series of posts on the subject of personal branding. In these posts I am going to discuss strategies to build your brand as well as some things that [...]

Ok guys and gals. Today I am going to give you my two cents worth of something that is really important to get. Actually, it’s worth a lot more than two cents. What I am going to share with you can potentially make all the difference in your success or failure in the game of [...]

I just have to tell you about something that I learned today. As a marketer of over 20 years, there are not too many things that I haven’t heard or seen. To my surprise, I went into pick up my order of shirts but walked out with a marketing model that could literally turn most [...]

You have heard the term “PR”.  The first thing that comes to mind is Public Relations. Well in this post I am going to talk about a different kind of PR. Though public relations are a big part of it.  So, let’s talk about working smart and leveraging your marketing efforts in a way that [...]